Soon, Google might just tell you what’s on the Internet instead of showing you. The company has announced an expansion of its AI search features, powered by Gemini 2.0. Everyone will soon see more AI Overviews at the top of the results page, but Google is also testing a more substantial change in the form of AI Mode. This version of Google won’t show you the 10 blue links at all—Gemini completely takes over the results in AI Mode.
Google insists this is not the end of web search, saying that helping people discover content online “remains central” to its approach. Indeed, the examples Google shows include links and citations from around the web similar to AI Overviews. However, you can’t just scroll down in AI Mode to see organic results. Instead, AI Mode is designed to operate in a conversational way, allowing you to refine your search or ask follow-up questions.
Ironically, this might be an improvement on what I’ve heard Google search is like today. Apparently, the average SERP starts with an AI summary / full AI Knowledge Panel, a list of AI-generated FAQs, followed by 4 sponsored results, and then you can get to the results.
Here, the results are the first thing you see.
Unfortunately, what really sucks is that it doesn’t show you the full URL or a summary of the page. You need to read the AI-generated answer to figure that out. I don’t think this is a big improvement on the current state of affairs.
I learned from this Mojeek video that this looks a lot like how Google really thought their SERPs should look like in 2000: Mojeek on AI - Our Take - TILvids