There’s a thread on this forum ‘Mojeek needs more marketing’, I saw a post on mastodon about a tilvids video ‘Why should you care about tracking’ and on the Mojeek blog I don’t see any audience measurement.
I’m curious. I do agree that privacy is very important, so I do agree with the points from the video linked above and the Mojeek values. But reeding the post linked above, users seem to find that Mojeek could still grow in visibility.
My employer tries to follow all GDPR rules and uses a selfhosted Matomo to measure the result of their marketing campaigns and general efforts. When someone visits the website, they need to agree with audience measurement cookies in order for Matomo to start measuring (there are 3 types of cookies: the always enables technical ones, the optional audience measurement and the optional advertising and third party ones).
Now I’m wondering: How do you know for instance that the content on your blog is interesting for people? How do you know if you reach new people (at the end of the day, I think you do want to grow your user base). Do you have any vague idea of who your users at the moment are, have you an idea of the users you would like to have, and do you have a plan on how to reach those users? In short: how does Mojeek know what the return is for its marketing efforts?
Would you mind giving some insight in how Mojeek tackles its marketing?
Asking out of curiosity and to learn from your workflow.