Before Apple’s rules came into effect, Obvi would spend an average of $30 to
acquire a new customer on Facebook, and the customer would spend about $60.
That cost tripled to $90 last autumn, turning a profitable business into a
cash-burning one.
Before Apple’s rules came into effect, Obvi would spend an average of $30 to
acquire a new customer on Facebook, and the customer would spend about $60.
That cost tripled to $90 last autumn, turning a profitable business into a
cash-burning one.