I think they will require logins.
This is part of the economic moats that Warren Buffet talks about.
For example, TikTok, Facebook, and Twitter hoover up information and then put a login in front of it. This forces you to participate in their platform which gives them leverage. They can use that to build an advertising profile of you. Or, they can charge a fee.
One problem here is that the internet was meant to be an open platform. The more these companies gobble up our content and put that behind paywalls, the more fractured the internet will become.
Another problem is the antisocial nature of moats.
Anti-competitive businesses are not trying to make the best product or improve your life. Instead, they are trying to create a monopoly so they can do less and charge more.